Select your language

BMW Group Latin America celebrates successful 2023

Latin America. The BMW Group sold 48,577 BMW and MINI cars in Latin America in 2023. The company says it reaffirms its position as the region's favorite premium car brand for the sixth consecutive year.

The best December in the history of regional sales successfully closed a year in which 8% more customers than 2022 in Argentina, Brazil and Mexico, in addition to the Latin American importer markets, opted for BMW and MINI vehicles.

The total number of BMWs sold reached 41,315 vehicles, up 9% from the previous year. Meanwhile, 7,165 MINIs, 7% more than the previous year, were delivered to customers in the region in 2023.

"Our continued success is driven by a highly dedicated team and a highly professional network of distributors and importers, based on an exceptional commitment to excellence in service to our customers, highly attractive products with technological openness and a strong local presence with plants in Mexico and Brazil," said Reiner Braun, CEO and President of BMW Group Latin America.

- Advertising -

"One out of every three premium cars in the region is a BMW. I would especially like to thank our customers for the preference and our team and dealer network for the dedication," added Braun.

The BMW brand is the sales leader in Brazil, the largest market in the region for the Bavarian brand, with 15,113 units delivered (9% more than in the previous year), while a total of 1,573 MINI vehicles were sold (24% more than in the previous year).

Mexico remains the best-performing market in regional sales, combining the two BMW Group brands: 13,995 BMW units delivered (12% more than in 2022) and 3,708 MINI units (4% below the previous year).

Total sales from import markets achieved an all-time record of 11,296 BMW vehicles (up 4% from 2022) and 1,852 MINI vehicles sold (up 15% from the previous year).


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
AutoAméricas Show 2026 moves to the Dominican Republic: the key event of the automotive sector changes venue

AutoAméricas Show 2026 moves to the Dominican Republic: the key event of the automotive sector changes venue

Dominican Republic. For the first time, the AutoAmericas Show – a benchmark event for the auto parts and automotive services industry in Latin America and the Caribbean – will be held in the...

Registration open! Medellín will host the first Repintado Days, an event with a Latin stamp dedicated to automotive refinishing

Registration open! Medellín will host the first Repintado Days, an event with a Latin stamp dedicated to automotive refinishing

Colombia. You can now secure your place for Repintado Days, the new event specialized in automotive refinishing that will take place on June 19 in Medellín, and which seeks to consolidate itself as...

Volex begins construction of its new plant in San Luis Potosí

Volex begins construction of its new plant in San Luis Potosí

Mexico. With a symbolic ceremony, Volex gave the starting signal for the construction of its new plant in San Luis Potosí, in a ceremony held on the morning of Monday, April 21, on Manuel Gómez...

The aftermarket for electric vehicles will reach $195 billion by 2035

The aftermarket for electric vehicles will reach $195 billion by 2035

United States. The global aftermarket for electric and hybrid vehicles (xEVs) reached a value of $59 billion in 2024 and is projected to grow to $195 billion by 2035, with a compound annual growth...

U.S. warns Colombia of possible sanctions if it does not stop new auto parts regulation

U.S. warns Colombia of possible sanctions if it does not stop new auto parts regulation

United States. Washington is asking to suspend a rule that would take effect on May 2, citing unfair trade barriers. Bogotá responds with the intention of negotiating.

MAHLE Launches Innovative Bionic Fan for Automotive Air Conditioner Inspired by Nature

MAHLE Launches Innovative Bionic Fan for Automotive Air Conditioner Inspired by Nature

International. MAHLE presented a new bionic radial blower for air conditioning systems in vehicles, setting a benchmark in energy efficiency and noise reduction.

ETCO Launches Line of More Than 1,800 U.S.-Made Automotive Terminals for OEMs and Distributors

ETCO Launches Line of More Than 1,800 U.S.-Made Automotive Terminals for OEMs and Distributors

United States. Bradenton, Florida-based ETCO Incorporated announced the launch of a comprehensive line of more than 1,800 automotive components.

Rhenus Automotive to invest US$50 million in Nuevo León plant

Rhenus Automotive to invest US$50 million in Nuevo León plant

International. In the midst of the trade tension generated by the possible tariffs that the United States seeks to impose on manufacturing companies in Mexico, the German Rhenus Automotive announced...

Automotive repainting with a Latin stamp: Medellín receives the first edition of Repintado Days

Automotive repainting with a Latin stamp: Medellín receives the first edition of Repintado Days

Colombia. On June 19, Medellín will host the first edition of Repintado Days, an event specialized in automotive refinishing that promises to become a point of reference for professionals in the...

Trump Mulls Tariff Exemptions for Auto Sector Under Pressure from Manufacturers

Trump Mulls Tariff Exemptions for Auto Sector Under Pressure from Manufacturers

United States. The president's statements generate temporary relief in the industry, although uncertainty persists about the direction of his trade policy.

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
SITE SPONSORS










LATEST NEWSLETTER
Monthly Newsletter