United States. Pressure Systems International (PSI) has promoted Craig Smith to Vice President of Marketing and Communications.
Smith will continue to lead all marketing aspects for P.S.I.'s CV and Truck System Technologies (TST) RV businesses, as well as collaboration with Clarience Technologies' businesses.
He will continue to focus on the technical aspects of branding, collateral and website development, as well as the company's presence at trade shows and other industry events.
He has a solid background in digital and interactive promotion. Before joining PSI. in 2019, Smith spent ten years as a marketing and communications manager for a global undercarriage solutions provider.
Smith also brings extensive automotive market related experience, where he served as senior vice president of a boutique automotive marketing and training agency from 1987 to 2007.
He pioneered desktop publishing, producing training materials for sales and service dealers for the Big Three, and eventually moved on to live training and launching new vehicles and units for car dealership sales and service personnel.
"As PSI and TST continue to launch new products and expand into new markets, our ability to succeed in these efforts depends largely on the strength of our marketing team," said CEO Tim Musgrave.
"Craig has the experience and leadership skills to lead our marketing and communication efforts to enable us to achieve our goals," he added.
