United States. Tricolor, the automotive retailer dedicated to the Hispanic market, celebrated the opening of its new state-of-the-art automotive reconditioning center in Surprise, Arizona.
This facility, which spans 258,000 square feet, will create more than 500 local jobs and serve up to 500 vehicles per week with comprehensive inspection, repair and quality control services.
The opening ceremony, held on September 4, was attended by Eduardo Pérez, Tricolor's director of customer service, along with local government officials and business leaders, such as Surprise Vice Mayor Nick Haney and representatives of the Greater Phoenix Economic Council.
Tricolor's founder and CEO, Daniel Chu, highlighted the importance of this expansion: "We are proud to contribute to the growth of the Surprise community and to offer mobility and financing solutions to underserved Hispanic consumers. This new facility will set a standard of excellence in the automotive retail industry."
This is the second large-scale refurbishment center that Tricolor has opened in less than two years, following the opening of a similar facility in Wilmer, Texas, in 2022. Both operations reinforce the company's commitment to quality, offering its customers refurbished vehicles under a rigorous 150-point inspection process and an 18-month or 18,000-mile limited warranty.
In addition, Tricolor uses artificial intelligence to offer affordable financing to customers with no credit history, having made nearly $4 billion in auto loans to date. The company continues its mission to provide access to reliable transportation and financial mobility to the Hispanic community.
Arizona Commerce Authority President Sandra Watson highlighted the economic impact of this new opening: "Tricolor's expansion in Surprise reinforces Arizona's position as a strategic hub for the automotive industry and underscores accelerated economic growth in our region."
With this investment, Tricolor not only boosts the local economy, but reinforces its leadership in the Hispanic automotive market nationwide.
