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SEMA's New Product Showcase Moves to North Hall

SEMA Show

United States. The new product showcase from the 2023 SEMA Show will move to the North Hall of the Las Vegas Convention Center.

Accessible exclusively to SEMA show attendees from October 31 to November 3, the New Product Show "serves as a one-stop shop to easily discover thousands of the industry's most popular products," the Association says.

"The New Products Showcase is the most comprehensive collection of what's to come in the automotive industry, giving attendees a virtual glimpse into the future of the market," said Tom Gattuso, vice president of events at SEMA.

"It's where SEMA Show attendees can also imagine how to use the latest products and services in their own businesses by knowing details about the products, including the exhibitor's booth number, to connect directly with the manufacturer on the show floor," he added.

- Advertising -

"Exhibitors can maximize their return on investment by participating in the display of new products, resulting in increased brand exposure and more visitors to their booths," he noted.

All SEMA Show exhibitors qualify to submit a new product exhibition ticket at no cost, and additional products can be entered at a cost of $95 by October 6 and $150 thereafter. There is no limit to the number of entries a company can submit.

All New Products Showcase entries receive the added benefit of appearing on SEMA News, appearing on the SEMA Show app, and possibly winning multiple Best New Product awards, which are featured in 18 categories, including EV and ADAS, during the official SEMA Show kickoff. Breakfast on Tuesday, October 31.

"Showcasing new products gives exhibitors a great opportunity to generate leads and exposure for very little cost, especially if they take advantage of early deadlines," said Andy Tompkins, SEMA's trade show director.

"Having access to thousands of products in one place makes it easier for shoppers and media to spot trends. In addition, our mobile app allows attendees to choose products as "favorites" so they can maximize their time at the show and use the app as a resource throughout the year. It's like putting the future in your pocket," Tompkins concluded.


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