Select your language

Liqui Moly and Formula 1 expand their collaboration

International. Liqui Moly, German motor oil manufacturer, signs a multi-year collaboration agreement with Formula 1 until the end of 2026.

The image is already common in the world of motorsports: the Liqui Moly logo on the billboards of Formula 1 circuits.

With this new contract, the well-known company for motor oils, additives and car care products will remain an "official partner" up to and including 2026.

Liqui Moly has been an "official partner" in this world famous championship since 2019. As an official partner, Liqui Moly will continue to have physical and virtual signage at exclusive competition events.

- Advertising -

Liqui Moly CEO Günter Hiermaier commented on the contract extension: “With its constant evolution and innovations, and breaking records of expectation, Formula 1 remains the most emblematic competition in motorsport.”

“In our business, we aspire to the same thing. So it is only natural that two such strong brands continue to work together,” he added.

For the well-known manufacturer of oils and additives, the "queen category" is an already established sponsorship. The company has a long tradition and was already advertising on the rear wing of Mercedes-Sauber almost thirty years ago. The Ulm-based company joined the Jordan-Honda team as a sponsor in 2002.

This is how Peter Baumann, marketing director of Liqui Moly, expressed himself during the signing of the contract in Bahrain: "The media reach of Formula 1 far exceeds traditional channels."

“This competition is supported by unparalleled 360-degree global marketing. What unites our two brands is the permanent desire to inspire as many people as possible around the world with our product. That is why I am so satisfied with the extension of this contract,”he explained.

Johnny Haworth, Director of Commercial Partnerships for Formula 1, reaffirmed: "This new multi-year agreement symbolizes a strong collaboration between two partners for many years."

"We want to continue to integrate Liqui Moly into the unique F1 fan experience and continue our mission to bring the world's greatest sporting and entertainment spectacle to life for our fans," he said.

- Advertising -

“The popularity of Formula 1 continues to grow steadily. Therefore, being able to continue presenting this premium sponsorship to our customers and partners is a very good sign," said Günter Hiermaier, CEO of Liqui Moly.

Liqui Moly is also advertised in MotoGP, is the exclusive lubricant supplier to the Motocross World Championship and was announced in January at the Handball World Championship and countless winter sports competitions.

 

 


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
AutoAméricas Show 2026 moves to the Dominican Republic: the key event of the automotive sector changes venue

AutoAméricas Show 2026 moves to the Dominican Republic: the key event of the automotive sector changes venue

Dominican Republic. For the first time, the AutoAmericas Show – a benchmark event for the auto parts and automotive services industry in Latin America and the Caribbean – will be held in the...

Registration open! Medellín will host the first Repintado Days, an event with a Latin stamp dedicated to automotive refinishing

Registration open! Medellín will host the first Repintado Days, an event with a Latin stamp dedicated to automotive refinishing

Colombia. You can now secure your place for Repintado Days, the new event specialized in automotive refinishing that will take place on June 19 in Medellín, and which seeks to consolidate itself as...

Volex begins construction of its new plant in San Luis Potosí

Volex begins construction of its new plant in San Luis Potosí

Mexico. With a symbolic ceremony, Volex gave the starting signal for the construction of its new plant in San Luis Potosí, in a ceremony held on the morning of Monday, April 21, on Manuel Gómez...

The aftermarket for electric vehicles will reach $195 billion by 2035

The aftermarket for electric vehicles will reach $195 billion by 2035

United States. The global aftermarket for electric and hybrid vehicles (xEVs) reached a value of $59 billion in 2024 and is projected to grow to $195 billion by 2035, with a compound annual growth...

U.S. warns Colombia of possible sanctions if it does not stop new auto parts regulation

U.S. warns Colombia of possible sanctions if it does not stop new auto parts regulation

United States. Washington is asking to suspend a rule that would take effect on May 2, citing unfair trade barriers. Bogotá responds with the intention of negotiating.

MAHLE Launches Innovative Bionic Fan for Automotive Air Conditioner Inspired by Nature

MAHLE Launches Innovative Bionic Fan for Automotive Air Conditioner Inspired by Nature

International. MAHLE presented a new bionic radial blower for air conditioning systems in vehicles, setting a benchmark in energy efficiency and noise reduction.

ETCO Launches Line of More Than 1,800 U.S.-Made Automotive Terminals for OEMs and Distributors

ETCO Launches Line of More Than 1,800 U.S.-Made Automotive Terminals for OEMs and Distributors

United States. Bradenton, Florida-based ETCO Incorporated announced the launch of a comprehensive line of more than 1,800 automotive components.

Rhenus Automotive to invest US$50 million in Nuevo León plant

Rhenus Automotive to invest US$50 million in Nuevo León plant

International. In the midst of the trade tension generated by the possible tariffs that the United States seeks to impose on manufacturing companies in Mexico, the German Rhenus Automotive announced...

Automotive repainting with a Latin stamp: Medellín receives the first edition of Repintado Days

Automotive repainting with a Latin stamp: Medellín receives the first edition of Repintado Days

Colombia. On June 19, Medellín will host the first edition of Repintado Days, an event specialized in automotive refinishing that promises to become a point of reference for professionals in the...

Trump Mulls Tariff Exemptions for Auto Sector Under Pressure from Manufacturers

Trump Mulls Tariff Exemptions for Auto Sector Under Pressure from Manufacturers

United States. The president's statements generate temporary relief in the industry, although uncertainty persists about the direction of his trade policy.

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
SITE SPONSORS










LATEST NEWSLETTER
Monthly Newsletter