Select your language

MEMA Unveils New Business Structure and Brand Strategy

MEMA

United States. The realignment will allow the leading provider association to better serve members and prepare for the future of mobility.

MEMA, the Vehicle Suppliers Association, unveiled its new brand and business structure at a virtual member town hall.

North America's premier trade association for motor vehicle component manufacturers will now operate under an umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Over the decades, MEMA's influence expanded as the industry evolved, establishing four divisions: the Automotive Aftermarket Supplier Associations (AASA), the Heavy-Duty Manufacturers Association (HDMA), the Motor Equipment Remanufacturing Association (MERA), and the Original Equipment Supplier Association (OESA).

- Advertising -

The new structure will create a stronger, more unified organization that will be able to better serve and represent constituents by bringing all members together into just two groups.

"Rapid changes are affecting our industry. The time was right to rethink our strategy to better address members' needs," said Bill Long, president and CEO of MEMA.

"Our member companies have more in common today than ever before. We will provide more effective scheduling and agility to react to industry changes by optimizing organizational structure."

Working with Gyro Creative, a Detroit brand agency, MEMA's leadership went through a months-long review of its brand and value proposition, as well as member surveys and competitive analysis. The new look and color palette is modern, progressive and bold.

"No other organization can compare to MEMA's longevity, respect, depth of knowledge and commitment to the vehicle supplier industry," says Long, adding that MEMA's mission, vision and dedication to its members and the automotive and commercial vehicle industry has not changed.

"Members will appreciate this structural simplification, as it makes it easier for them to access the value that MEMA offers today, and we believe it will create more value in the long term," he said.

Megan Gardner, MEMA's new executive director of marketing and communications, said, "The new brand better represents our move forward."

- Advertising -

Other developments include:

• The Center for Sustainability: A new platform for all members as they navigate the increasingly complex processes and requirements of a successful sustainability program.

• A resource for diversity, equity and inclusion where staff and members can engage in meaningful dialogue and share best practices to develop safe and welcoming business environments.

• Increased access to MEMA member councils, programming, events, and advocacy personnel in Washington, D.C.

 


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Hankook Launches iON Tire, Designed for Electric and Plug-in Hybrid Vehicles

Hankook Launches iON Tire, Designed for Electric and Plug-in Hybrid Vehicles

International. Hankook has unveiled its new iON tire, specifically designed to meet the needs of battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs).

High repair costs and restricted access to parts hit consumers hard

High repair costs and restricted access to parts hit consumers hard

United States. A new report presented by the Car Coalition reveals the growing difficulties consumers face due to high repair costs and limited access to affordable parts.

Pirelli launches the fifth generation of the P Zero with cutting-edge technology

Pirelli launches the fifth generation of the P Zero with cutting-edge technology

International. Pirelli has unveiled the new generation of its iconic P Zero tyre, designed to improve performance and safety in driving.

New U.S. tariffs will affect 7.3 million imported vehicles

New U.S. tariffs will affect 7.3 million imported vehicles

United States. The tariffs will come into force on April 2 and will affect what represents 8% of global trade and 44% of sales of light vehicles in the country, according to a report by Bank of...

PPG Opens Water-Based Automotive Coatings Plant in Thailand

PPG Opens Water-Based Automotive Coatings Plant in Thailand

International. PPG has commissioned a new water-based automotive coatings manufacturing facility in Samut Prakan, Thailand.

Standard Motor Products Expands Catalog with 170 New Part Numbers

Standard Motor Products Expands Catalog with 170 New Part Numbers

United States. Standard Motor Products, Inc. (SMP) announced the release of 170 new part numbers in the first quarter of 2025, expanding its coverage for next-generation imported and domestic...

Trump announces new tariffs on cars

Trump announces new tariffs on cars

United States. President Donald Trump announced on Wednesday, March 26, the imposition of a 25% tariff on all cars imported into the United States.

Exclusive interview: Quality Centro Automotriz: A benchmark in automotive repair, winner of the CALA Awards 2025

Exclusive interview: Quality Centro Automotriz: A benchmark in automotive repair, winner of the CALA Awards 2025

Latin America. Quality Centro Automotriz, located in Cuenca, Ecuador, was recognized as the 'Best Repair Workshop' at the CALA Awards 2025, held at the AutoAméricas Show.

GSP North America Announces New Senior Account Manager for Mexico

GSP North America Announces New Senior Account Manager for Mexico

United States. GSP North America announced the appointment of Abel Camacho as Senior Account Manager for Mexico.

GM bans the only aftermarket solution for Apple CarPlay and Android Auto in its electric vehicles

GM bans the only aftermarket solution for Apple CarPlay and Android Auto in its electric vehicles

United States. General Motors has blocked the installation of an aftermarket solution that allowed Apple CarPlay and Android Auto compatibility on its Ultium electric vehicle platform.

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
SITE SPONSORS










LATEST NEWSLETTER
Monthly Newsletter