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The Alliance Names BBB "Channel Partner of the Year"

BBB

United States. Many other awards were presented to channel partners during a special banquet at the Alliance's recent Winter Shareholders' Meeting.

For the second year in a row, The Aftermarket Auto Parts Alliance, Inc . announced that it honored BBB Industries as 2022 Channel Partner of the Year.

The announcement was made during the Alliance Channel Partner Awards Banquet at the JW Marriott Turnberry in Aventura, Florida, during the Alliance's recent Winter Shareholders' Meeting.

"It's truly an honor to bring home another Alliance Auto Value Membership Channel Partner of the Year award and Bumper to Bumper, it's something special," said Joe Bergsieker, vice president of sales program groups at BBB Industries.

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"The consecutive years of bringing home this award highlight the strong partnership we have with Alliance shareholders. This achievement for the entire BBB team is epic!"

Alliance says this recognition is the most outstanding of its channel partners' awards. It is awarded annually to a supplier that consistently performs with a high level of distinction, maintains exceptional support for Alliance's brand strategy, and repeatedly scores high in all award categories.

"Back-to-back wins in 2021 and 2022 say good things about BBB Industries and its partnership with Auto Value and Bumper to Bumper shareholder members. Once again, BBB is an excellent choice to receive this prestigious award," said Alliance Vice President of Category Management Dan Rader.

"They consistently support our members throughout the year and help drive our exclusive national brand, Perfect Stop, with a calibration program that is essential to our network of service distributors and technical customers. From their marketing and sales support to their participation in the Alliance Technology Suite, they just get the job done," Rader said.


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