International. Tausch is responsible for the strategy and execution of all marketing and product development activities.
Mickey Thompson Tires & Wheels announced that Heather Tausch has been promoted to senior director of marketing. She previously served as Director of Product Management.
In this new role, Tausch will lead Mickey Thompson's marketing and product teams and will be responsible for overseeing the strategy and execution of all marketing and product development activities to form holistic consumer-facing marketing plans.
"Heather's deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team," said Mickey Thompson President Dominick Montouri.
"In this expanded leadership role, we are confident Heather will continue to strengthen Mickey Thompson's position in the high-performance aftermarket," Montouri added.
"As Mickey Thompson enters his 60th anniversary, I am excited to serve such an iconic motorsport brand," said Tausch. "I am committed to keeping Mickey Thompson true to his legacy as the company continues to grow."
Since Tausch joined the company in 2020, Mickey Thompson has won four SEMA Awards for Best New Product for two consecutive years.
He has extensive experience in various aftermarket segments, including MOMO Motorsports and Peak's BlueDEF.
In addition, Tausch serves as a member of the Select Committee of the SEMA Wheel & Tire Council and as Mickey Thompson's liaison as a founding member of PRI.
