USA. Jeff Nichols joins the company as Tremec's vice president of global business development and corporate strategy.
Nichols will lead the Sales, Strategy and Marketing functions, reporting to Antonio Herrera, the company's CEO.
According to Tremec, in his new role, Nichols will oversee these critical functions with an aligned approach to strategically growing and diversifying the company across core and emerging technologies.
His job responsibilities will include leading the development of a global marketing strategy as well as providing daily guidance to the OEM and Aftermarket marketing teams.
“Nichols is an accomplished senior executive in the global automotive industry. “He possesses proven international business, operations and engineering acumen with diverse experience across automotive OEM, Tier 1 and private equity interfaces within the C-suite,” the company adds.
Throughout his 32-year career in the global automotive industry, Nichols has worked with leading Tier 1 suppliers in international engineering and business development capabilities, advanced powertrain, chassis and driveline technology segments, including hybrid technologies and vehicle performance markets.