United States. The Bosch Focus and Envision windshield wipers are designed, according to the company, to make night driving safer in adverse weather conditions.
As rainfall and winter weather continue to ravage most of the country, Bosch, in partnership with advertising agency Bailey Lauerman, is launching a new campaign for wiper blades.
The new "Night Vision has Evolved" campaign highlights the innovative features of Bosch windshield wipers to provide optimal night clarity and improve safer night driving.
"The 30-second featured ad, titled 'Night Eyes,' highlights how Bosch Focus and Envision Night Performance wipers are designed to improve night visibility and provide safety in extreme weather conditions," said Scott Sullivan, senior marketing communications specialist at Bosch AA.
"People only drive 25 percent of the night, but 50 percent of traffic fatalities happen during this time, showing how dangerous driving at night can be. When you add in inclement weather, these risks and the stress of driving at night continue to increase."
According to the company, Bosch Focus and Envision windshield wipers are designed and manufactured with features to make night driving safer in adverse weather conditions.
