International. To facilitate the participation of exhibitors and visitors, THE TIRE Cologne (TTC) and Autopromotec have decided to coordinate their dates, ensuring a better distribution of events and greater use of the market.
Autopromotec will be held from 21 to 24 May 2025 in BolognaFiere, while THE TIRE Cologne will take place from 9 to 11 June 2026 in Koelnmesse, thus resuming the alternation scheme in odd and even years, respectively.
With this decision, the organisers seek to avoid coincidences in the calendar and maximise the potential of both fairs, facilitating the international presence and expanding business opportunities in the industry. In addition, this strategy will allow key issues such as sustainability, digitalisation and electromobility, which are increasingly relevant to the sector, to be addressed with greater focus.
Christoph Werner, Senior Vice President Trade Show Management, highlighted the importance of this alignment: "The close coordination of the dates between THE TIRE COLOGNE and Autopromotec is a key step in offering our exhibitors and visitors the best possible planning and optimal market utilization. The clear division into odd and even years generates synergies, strengthens the international network and allows us to address key industry issues strategically."
For his part, Renzo Servadei, CEO of Autopromotec, underlined the value of this alliance for the sector: "We firmly believe that this renewed collaboration will allow our sector to optimize its participation in both fairs. Although we are targeting almost the same audience in the tyre sector, the complementarity of the two exhibitions remains fundamental and we intend to strengthen it."
The cooperation between the two fairs reinforces their role as reference platforms for the industry, providing exhibitors and attendees with greater opportunities for networking and commercial exchange.
